Vice President, Business Development (GreyOwl)
Onni GroupJob Description:
The VP of Biz Dev (US) ensures GreyOwl becomes a recognized leader in MSP, AI CCTV, ULC Monitoring, Managed Wi-Fi, and Low-Voltage technology across U.S. markets. To build, lead, and scale a high-performance U.S. Sales organization that consistently delivers predictable revenue, strong margins, and long-term client partnerships for GreyOwl. This role establishes the vision, strategy, process, and cultural rhythm that guide:
Business Development Managers (BDMs)
Sales Engineers (SEs)
Inside Sales / Procurement
Regional Sales Pods
Channel / Referral Partnerships (future phase)
NOTE: If you are applying from Seattle, Phoenix and Chicago; this position is for candidates who are interested in moving/relocating to LA.
Perks & Benefits:
When you feel good, you do good. At Onni we put your health at the forefront and give you the choice to select a benefits package that best represents you. From no cost to $11, $44, or $103 per pay our PPO, HSA and HMO have you covered. In addition we offer:
3 weeks PTO
Annual education allowance of up to $1,000
Referral program
Residential housing discount after 1 year of continuous employment
Friends and family rates for our Hotel Properties throughout the company
What You Will Do:
1. Revenue Strategy & Sales Leadership
Build and execute the U.S. sales strategy aligned to GreyOwl’s growth targets.
Create annual and quarterly revenue plans, goals, territories, and KPIs.
Lead pipeline forecasting with 95%+ accuracy.
Drive GTM campaigns across Property Management, Construction, SMB, and Enterprise verticals.
Own the U.S. P&L contribution for sales revenue.
2. Team Leadership & People Development
You will lead, coach, and grow the U.S. Sales organization
Hire and mentor BDMs, AM-aligned sales supporters, and SEs.
Build a performance-driven culture rooted in: proactive outreach, margin protection, clean documentation, consultative selling, disciplined follow-up, consultative selling
Lead weekly sales standups, deal reviews, 1:1 coaching sessions, and skill development workshops
Create career paths for reps, future team leads, and new vertical specialists.
You are the head coach of the U.S. sales machine.
3. Sales Process Optimization
Implement, maintain, and optimize GreyOwl’s Sales Operating System:
Discovery Framework
Scoping Process (BDM ↔ SE ↔ PM)
Pricing Matrix adherence
Proposal standards
Opp stages, taxonomies, and forecasting
BDM → AM handoff
Ensure all sales efforts align with feasibility, operational capacity, and delivery requirements.
You eliminate guesswork and enforce discipline.
4. Cross-Functional Alignment
Sales does not operate in a silo.
You will drive alignment between:
Sales ↔ Solutions Engineering
Early feasibility review
Technical accuracy
Risk identification
Sales ↔ Pro Services (PMO)
Handoff timing
Scope integrity
Kickoff readiness
Sales ↔ Support Ops
Pre-onboarding expectations
Capacity awareness
Sales ↔ Customer Success (AMs)
Renewal visibility
Upsell alignment
Client sentiment and risk
You run the company-wide revenue engine in harmony with Ops.
5. Margin Integrity & Pricing Governance
Protect pricing floors; approve escalations only with strategic justification.
Ensure reps sell value, not discounts.
Work with Finance to ensure proposals are profitable and scalable.
Prevent scope creep or misaligned expectations during sales cycle.
Margin protection is one of the core pillars of this role.
6. Market Expansion & Partner Development
Lead GreyOwl’s U.S. geographic expansion strategy (multi-state or regional play).
Develop strategic channel or referral partnerships (property management, construction GC firms, integrators).
Identify new verticals and product/service opportunities.
Represent GreyOwl at events, conferences, and high-value prospect meetings.
7. Data, Reporting & Predictability
Maintain a world-class CRM hygiene culture.
Build dashboards for:
pipeline velocity
win/loss trends
discount leakage
deal stage health
rep performance
Report weekly/monthly sales performance
Make decisions grounded in data, not anecdotes.
What You Will Bring:
10+ years in Sales leadership (MSP, MSSP, IT, SaaS, Low Voltage, or Security preferred).
Proven success growing revenue 3–5× within 2–3 years.
Experience managing multi-state or multi-region sales teams.
Deep understanding of:
MSP pricing
recurring revenue models
project-based sales
security systems (bonus)
Demonstrated ability to mentor, coach, and scale sales teams.
Strong forecasting, financial literacy, and operational alignment skills.
Executive presence suitable for enterprise-level interactions.
Salary Range:
Based Salary $160,000 - $200,000 based on experience, plus year end review bonus based on business and employee performances.
About The Company:
For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago.
How To Apply:
Please apply through the link on the job posting and attach your resume and any other required documents.
We thank all applicants for your interest in the Onni Group. Note that only those applicants under consideration will be contacted.